Homeless People Advertising - Bumvertising™
Bumvertising™, or the use of sign holding vagrants to advertise, is a development of Front Door Enterprise, a specialty marketing firm.
Benjamin Rogovy, president and chief economist of Front Door Enterprises, developed this system after realizing the enormous potential in wasted homeless labor. Bums use a business model that takes advantage of high volume traffic, with the expectation that, on average, a certain number of people will donate to them in the form of cash, clothing, or food. Some people, by principle, will never give a homeless man money. Some will give food to them whenever they can. But what is the use of holding up a bum sign to 99% of car traffic that will only read but never donate to these vagrants? With such great exposure, Mr. Rogovy imagined that there had to be some value that was not being utilized. Many other companies, such as Strategy Game Network have also pledged to endorse this model.
Through his own effort and the assistance of his marketing team, Mr. Rogovy developed signs and accumulated the resources that most bums would find attractive. Money, sandwiches, chips, apples, water, and other beverages have all been dispensed in order to compensate the homeless in the Seattle Bumvertising™ campaign.
It is also Mr. Rogovy's belief that bums will incur higher revenues from donations after showing the initiative to seek out semi-legitimate employment. Many of the vagabonds of our Bumvertising campaigns remark that they are receiving more comments and questions than ever. "People are actually reading my signs!", remarked Robert, one of Bumvertising's most loyal derelicts. "I thought they just handed me a dollar but never read what I was saying."
Currently, the highest concentration of Bumvertisements are being placed at the on and off ramps of I-5 at the 45th and 50th street exits. Please learn more about some of the Bumvertising campaign's most important assets at the gallery.